A few years ago1, a young-adult daughter of some friends posted on Facebook about one of the delights of her office routine that made the experience of work bearable – “Look at all these yummy treats in my Grazebox, oh my,” with obligatory pic of the contents. I remember thinking at the time that this was wrong on so many levels, starting with the fact that sedentary office workers don’t really need to ‘reimagine snacking’.
You sign up with Graze, they mail you snack-sized boxes weekly at £4 a box, so you are paying £20 a week for your packs of mixed nuts. Tesco will sell you a 250g bag of mixed nuts for £1.50. Estimating your graze box is about 100g, you’re paying £17 a week for the privilege of not having to think about the office snacks aspects of your shopping 😉 That’s about £900 a year, a sizable chunk of a typical starter wage.
The Grauniad tells me that this is a special case of subscription shopping – a new up-and-coming trend
Welcome to the shopless shop, where customers pay for decisions to be taken out of their hands. Since 2014 the number of visitors to subscription shopping websites has grown by 800%. Customers receive a “curated box” of items of beauty products, clothes for work, even toys for their pets.
This sort of thing should really come with a whacking great link to MSE’s Demotivator tool, to help you compute just how many extra hours you are working to save yourself the effort of thinking about what you’re about to shovel into your piehole on a workday. It’s getting on for 4% of your take-home pay if you are on the average UK full-time wage of ~£27k. Let’s hear it from the Demotivator2
At least with the latte factor 3652days took us to task for being miserable gits you can’t forget it at home, with the graze box you still get to brown-bag your lunch.
We do not need more mindless consumption
I did my fair share of mindless consumption, the purchase of this that and the other that would make me better at something.