That’s of course the motto of the UK National Lottery, but it is increasingly the mantra of a lot of other ways capitalism is making use of the way we humans can’t get statistically small chances. I was reminded of this when I read a curious article on the Guardian about a chap trying to become a pro video gamer. To be fair to him, at least he got an article out of it and presumably the Guardian paid him, but in addition to the WTF factor, I am amazed that a reasonably intelligent fellow even entertained the idea.
The rules are different for people with good contacts or those with a net worth of more than about £10million, because you can then buy the government, or at least influence the rules. You can even convince yourself you’re not being evil when you pay corporation tax at 3% rather than 20%. For ordinary grunts ways to make a living come in several classes other than selling your time for money in traditional employment.
fifty ways to make a living
you can make a product or service, that is likely to provide an income of sorts if you can find buyers at the right price. That’s because you are changing the world in some way that others find of value, that for some reason they have neither the skill or inclination to do. Such honest toilers include builders, cleaners, doctors, gardeners, some ebay traders, people who work in the shop round the corner.
Not everything of value is of course tangible – artists create expressions of their view of the world which others of us can use as a framework to hang our hopes, dreams or fuzzy insights on, we pay them. Market makers of various sorts can sometimes add value – in the past wholesalers and distributors parcelled up small purchases into bigger ones. Music, childcare, dance classes are services. I passed Dial-a-Dog Wash a while back. I guess the product is a cleaner and less stinky hound.
Arbitrage works – skimming a bunch of other people because you have superior resources, knowledge or connectivity. The entire financial industry is a case in point. It doesn’t make anything, but it amplifies dreams. For instance it lets foolhardy house buyers overpay for houses. I managed to buy a house as a single man on a entry-level white collar salary nearly thirty years ago, that’s not really possible now. I’m not quite sure why that is considered success, but we all conspired to make it happen, with the benevolence of organisations able to create money out of thin air. But finance does do good stuff too. It lets us insure against low-likelihood but high impact risks. It puts money in the hands of people with talent but no capital. On the way it fleeces many of us shitless. This kind of way of earning a living on a freelance level depends on contacts and chutzpah, and it is lucrative.
There is, however, a Dark Star of enterprises, these are ones where we have a zero-sum game with a huge number of punters and an extremely low likelihood of getting fame and fortune.
Deep Throat was right. Follow the money
In the early 1970s, the Washington Post reporters trying to break the Watergate story were given a sage piece of advice by their informer, although the principle dates back to Roman times. Follow the money – cui bono in its classical form. It’s still a decent way of qualifying a financial opportunity someone sticks in front of your nose.The ermine has some simple rules about this:
- If the opportunity comes to me of its own volition, it’s not something I want to pursue. Exeunt doorstep sellers, all advertising flyers, cold callers on the phone. It’s why I run ad-block plus. If I didn’t ask to know, I don’t want to know. End of. I am perfectly capable of getting novelty from the world myself – be curious, and aim to know more when you get to bed than when you got up. Even if in includes that pro video gamer is a thing.
- If I can’t see what a financial opportunity produces or adds to the world, it’s likely a scam. Even if it isn’t a scam, I am not smart enough or too lazy to be able to tell it apart form a scam. I don’t want to know. You can get rich through things like this if and only if you get out at the right time… Madoff made people rich. Until he made them poor.
- All sellers are liars and charlatans who promote their interests at my expense. Be careful out there. It isn’t universally true but it’s a good starting guess.
- Very few things in a market economy are truly free. For example, you pay for coupons, Topcashback and Quidco with dedicating headspace to getting a little bit of the money you overpaid back. There’s an opportunity cost of time and attention. The more you think about shopping, the more you are likely to shop.
- If somebody wants you to sign on the dotted line now without thinking it over, it’s a very bad deal. If it were a good deal, it would survive the scrutiny of sleeping on it. Walk away.
In general, follow the money. If this transaction goes ahead, who wins? If you were unaware of this outstanding lime-limited opportunity this morning, then the winner isn’t likely to be you.
The Seventies discourse on media was surprisingly prescient about our times – Andy Warhol’s 15 minutes of fame anticipated the vastly improved communications we have, breaking down the layers that graded performers’ access to the audience. On a small scale it costs me virtually nothing to reach you, dear reader, and I hope it costs you virtually nothing to read. Before the turn of the millennium that simply wasn’t possible.
This massive increase in communication and the reduction in costs makes us all potential performers now, the hierarchy of gatekeepers that qualified which subjects were worthy to be represented has been eliminated. They were only there to guard access to the expensive medium of communication, their function of grading out the dross was a secondary, not a primary function. You probably have more than 100 channels on Sky TV at home. They probably aren’t worth 30 times more of your time than when we had three TV channels in the 1970s. Continue reading “it could be you, but it’s incredibly unlikely”