There’s a massive event happening today, the Torygraph has the when and where all taped
The biggest shopping day of the year is almost upon us, so what and when is Black Friday, and how you can get your hands on the best deals and discounts? It’s here! The shopping extravaganza takes place the day after Thanksgiving, which is the fourth Thursday in November. This year, Black Friday falls on November 27.
People are going to be fighting each other over TVs and similar artificially created scarcity. The best deals are to be had when we ignore this artifice of marketing sleazebags to get us all to buy stuff we don’t need to impress people we don’t like with money we don’t have[ref]I’m aware of the irony of using pop culture funded by advertising against advertising. There are some pretty slick threads on Tyler Durden and his band of fellow fight clubbers, product placement at work and all that. What the hell – all’s fair in love and war[/ref].
Even 20% off something you 100% didn’t need before you saw the ad is 100% too much money, not 80%. Heck, even if you did need/want it buying into the concept of 20% off to buy it at a time of their choosing rather than your choosing is giving precious headspace to the ad-men, they got a hook into your head. They wouldn’t do it if they didn’t expect to get more of a win out of you.
So let’s keep it real, today, what we need is buy nothing day. Because we’re all running out of time, 24 hours every day. Even if you like working, there’s no dignity in working to be a puppet on a string to someone else’s agenda.
I learned something in the seven lean years since the start of my journey to financial independence that began in February 2009.
I learned what enough looks like
And once you know what enough looks like, you don’t need to dance at the end of a string because somebody wants you to Buy It Now. No. If I want something I will damn well buy it at a time and place of my choosing. And I am rich enough to be able to ignore the desperate blandishments, because once you know what enough looks like 20% off some bauble is lost in the noise. It’s only when you are spending 110% of your income that this becomes a deal-maker.
Advertising is the mind-killer. Advertising is the little-death that brings total obliteration. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. When the advertising has gone there will be nothing. Only I will remain.
Litany against advertising riffed off Frank Herbert’s Dune