Think back to 1999 – World + dog was going to make a shedload of cash on the stock market. No idea was too barmy to fly. Videologic – to become Imagination tech. Rage software – to become nothing. In the US Webvan – the idea was good, the time was wrong 😉
Boo.com and closer to home, Lastminute.com, in a last hurrah before the dotcom era imploded as the dream died. We were all going to be rich, you, me, and the taxi-drivers of Britain. We bought high, on the greater fool theory. Then somebody turned the lights on, and we were that greater fool.
The party was great, but the hangover stank. Every stock market rally carries with it the seeds of its own decay. We had seven years of relative plenty since the year 2000, despite the lean years soaking that I and many dotcom investors had – the general public had a blast. remember the Goldilocks economy?
As I have said before Mr deputy Speaker: No return to boom and bust
UK Prime Minister Gordon Brown, 2006
Since the seven fat years the Great British Public have had seven lean years, and we can survey the twisted wreckage of the 99%’s hopes of a middle class life. The feeling now is very different to that Millennium eve – there was hope and opportunity, Stuff was getting cheaper and we hadn’t yet opened our eyes to the driving forces, that were going to wash in and suck the middle-class jobs out of the developed world. Now we can see that power-shift from labour to capital written large across the economy. Allister Heath of City AM tells us we’ve never had it so good:
OK, we have a cost of living crisis – but life is so much better now
To most people, the UK’s 6pc or so national pay cut to date remains a price worth paying for having access to the convenience, goods, services and jobs delivered by the economy of 2014
Hmm, Allister, exactly what part of cost-of-living crisis do you not get? Allow me to remind you of Maslow’s hierarchy of needs
the clue is in security of body and employment – the cost of housing is being pushed up and some people seem to have trouble affording to buy food. Your consumer goods and iPads are up in the esteem section – you need a roof over your head and ideally a job before the convenience, goods, services and jobs delivered by the economy of 2014 become worth having. The sex and family part also seems hard in the first years of the century too, at any rate for those who want to have children, which seems to be increasingly out of kilter with the rest of life. That’s not to say I particularly want to pay over the odds for other people’s lifestyle choices, but I don’t think making such a common life aim harder than it has to be is a great step forward in the pursuit of human happiness. In a conclusion that rivals Marie Antoinette
The digital revolution is creating a lot of free value that is accruing to consumers, making them better off, but that isn’t appearing anywhere in the official GDP, productivity or real wages statistics, despite the best efforts of our number crunchers. In fact, new technologies are often having the opposite impact: in some cases, they are actually reducing reported output and thus purporting to show that we have become poorer, even though almost everybody is in fact being made better off.
The ‘let them eat cake’ approach of denying that shit is happening because you can now afford to pave your rented flat with cheap TVs seems flippant.
Now you can make a good case that current valuations of the FTSE100 aren’t that high – after all, fourteen harsh years of inflation have rolled by, and the Bank of England tells me that 6933 (estimated) December high-water mark would be 10174 now. So we are a long way off the peak in real terms. But there’s the whole animal spirits thing that is going to hit a bump in the road here and in the US.
When we look at the big picture from 1985 it’s clear that the engine of capitalism turned over and misfired twice- once in 2000 and again in 2007. And it has slowed, at least in its FTSE100 manifestation – look at the way all the action is in the 1985-2000 part. So the question is whether industrial capitalism is running into resource limits, be they natural, or simply that the power shift from labour to capital is now starving the engine of fuel – after all, somebody has to be buying all the value. I don’t know who that somebody is going to be in the years to come. That’s the bit that Allister is missing – it’s all very well producing all those iPods but they can’t all be bought on ever-extended credit. Where are the firm foundations to this – is the final dream of Reagonomics coming to pass? It appears that two thirds of the income tax revenue comes from about a third of the taxpayers in the UK. Perhaps the 33% has reached critical mass, and can keep the engines running while the 66% peck from the swarf that trickles down.
I got no idea of where to now. It wouldn’t surprise me to hear the resounding bang of yet another misfire as the engine demands more than it can be supplied with. there will be opportunities there. Or maybe there will be another party like it’s 1999 all over again. Or perhaps we are at a paradigm shift, when people will recognise what Enough looks like, and eschew consumerism in search of value.
Once again I heard the Last Post sounded for Keynes Economic Possibilities for our Grandchildren – where increased automation would lead to a world where the four-hour work-week was a reality. The closest we seem to have got is the TV show Portlandia. (Hat tip to Mr Money Mustache – I’ve never seen the show. Or Portland itself)
Whats’ actually wrong with young people going somewhere to retire? Previous generations had this as dropping out, or bohemian living. It doesn’t seem so easy now[ref]Obviously I’ve done it. But a) I’m not young, with the peculiar fire of creativity and single-mindedness that burns brightly in one’s twenties. And b) I’ve done my time serving The Man for thirty years…[/ref]. Tim Worstall tells me I got it all wrong, that we live in that City-AM world where everything is hunky-dory and Keynes got his Economic Possibilities. We just can’t see it, like all that digital value that consumers got, at the price of decent jobs… And other stuff down the bottom end of the pyramid, like, er, food
Our Tim has an fairly hard-line answer to that too. I think I might find a few people that may disagree with the ‘let them eat cake’ version of how it all panned out 😉 Somewhere there’s the sound of the engine of capitalism running low and lean under the load. I suspect I hear the pinking that precedes another misfire – I’m a little bit fearful. But it’s just a number, and the high-water mark is a long way off in real terms. Maybe it is just the echo of the dot-com bust and the seven years of plenty and the seven lean years that ensued 😉